Course Overview
A modern business program combining digital strategy, marketing, leadership, online operations, and data-informed decision making. The course is delivered through demonstrations, guided exercises, practical assignments, and a final project so learners can connect concepts with real work.
Skills & Tools Covered
✓ Digital Marketing
✓ Business Strategy
✓ Leadership
✓ E-commerce
✓ Analytics
✓ Communication
What You Will Learn
✓ Plan digital business activities
✓ lead small teams
✓ manage online channels
✓ communicate professionally
✓ and evaluate business performance.
Course Syllabus
Click each module to view lessons.
- Digital business models
- Customer value and market research
- Online operations and tools
- Business model project
- Content and social media strategy
- SEO and paid media basics
- E-commerce operations
- Digital campaign plan
- Leadership styles and teamwork
- Professional communication
- Negotiation and customer service
- Team leadership exercise
- Business metrics and dashboards
- Budgeting and performance review
- Growth planning and risk
- Digital business capstone
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